Social Media Marketing is a strategy of gaining more web traffic through various social media sites. Social media catches all terms on itself for sites which provide a number of social actions. It becomes a center point on efforts which is useful to create contents that attracts viewer’s attention and also encourages visitors to share. Social media is a very popular tool and can be easily accessed by anyone on web. It is helpful to Increase an organization’s brand awareness and easily offers excellent support to the customers. It helps in SEO by increasing the ranking and popularity of a website.